Macy’s has announced a “casting call” for new designers and vendors, and most Retail Wire panelists agree with me that it’s a good idea to refocus on product:
Whether Macy’s uncovers the next Tommy Hilfiger or a viable new vendor through this process, it’s good to see that they are looking outside the box of their existing resource structure and roster of private brands. For all the attention paid to “My Macy’s” over the past year, the best game-changer is great merchandise content. And the PR associated with the “search for the next great designer” won’t hurt, either…reality show, anyone?
Retailing In Focus 