Two new fast fashion battlers?

There’s been plenty of attention paid to Forever 21 and H&M for the past several years, but it’s worth keeping an eye on Zara and Uniqlo as they expand their footprint in the U.S.  I commented recently on RetailWire that Zara has a competitive advantage in terms of product development and supply chain:

Zara has a big head start over Uniqlo in the U.S. retail market although it has plenty of room to grow vs. other fast-fashion competitors like Forever 21 and H&M. More importantly, speed to market is in Zara’s DNA. And they offer a modified “treasure hunt” approach to the merchandise, compared to Uniqlo’s approach of key items in lots of colors. Unless Uniqlo is prepared to change its philosophy, Zara has the edge.

It’s understandable that Uniqlo would want to benefit from what Zara already knows about fast turnaround of product development — supported by great logistics management — but it may not be as easy to imitate. Think of how many e-commerce sites aspire to the level of Amazon’s execution but can’t quite get it done.

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