Another frontier for Amazon to cross?

Amazon is reportedly scaling up its infrastructure in order to tackle the major appliance and furniture markets. Panelists weighed in on RetailWire about the challenges and opportunities, and I see the upside:

I commented a couple of weeks ago that Amazon had not yet made big inroads into the major appliance market — but obviously they are headed in this direction, along with furniture. To some degree IKEA has already figured out how to generate furniture sales not tied to its showrooms, so it’s clearly an opportunity for Amazon too. No doubt that they will figure out the logistics of bulky products but this still seems like a business where customers want to “kick the tires” — so perhaps Amazon ought to test showrooms in their early test markets.

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