Amazon Go: Reinventing the C-store?

A delayed posting from late 2016 about Amazon’s convenience store concept being tested in Seattle. What’s unique about this store is that customers can pick what they want and walk out the door without “paying” — it’s all handled through mobile payment technology. My RetailWire comment speculates on the impact on other types of retail:

Amazon has redefined convenience in every category they have entered (starting with their original business of shipping books). The company has raised customers’ expectations for speedy execution, and has raised the bar for all of its competitors at the same time. Whether Amazon Go works or not is almost beside the point, because the company can afford to fail — but Amazon appears committed to bringing its vaunted tech-driven efficiency to brick-and-mortar retail models that haven’t advanced much beyond the UPC code. (But if Amazon Go works…watch out!)


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