Primark builds out its brick-and-mortar locations

Primark (a British fast fashion chain) is expanding in the U.S., not only in vacated Sears stores but in other locations. They are in no hurry to establish a robust online presence, preferring to open stores first. Here’s my comment from a recent RetailWire discussion on the subject:

I agree that Primark has plenty of opportunity to build its brick-and-mortar footprint before worrying about the complexities of “omnichannel”…after all, it’s not as simple as just starting a website anymore. H&M is a good example of a company late to the e-commerce party while busy opening stores — and building its brand awareness — coast to coast. This isn’t Primark’s only option, but there is nothing wrong short-term with the road they are taking.


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