Kohl’s shuts down its coffee experiment

Kohl’s tested a coffee bar (in partnership with Caribou Coffee) in two of its Milwaukee-area stores. Based on the results, the company decided to kill the concept test. Here’s my recent RetailWire comment on the topic:

I shop the Kohl’s Menomonee Falls store often (disclosure: I worked for the company from 1982-2006), so I saw the coffee concept first-hand. The lack of a seating area was a handicap, and a typical Kohl’s store doesn’t have space to burn at the same time that it is expanding its beauty departments. So the typical Kohl’s shopper making the rounds of the store (with an armful or cartful of merchandise to check out) may not find it easy to balance a cup of coffee while checking her cell phone for the latest coupons.

Kohl’s has other ways to make customers linger and to make the in-store experience more compelling — and it has bigger fish to fry in terms of growth opportunities like Off/Aisle and Fila outlets.


0 Responses to “Kohl’s shuts down its coffee experiment”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: