Apple unveils a new store design

RetailWire panelists offered our opinions about a new Apple Store prototype recently opened in Memphis. Here’s my take, among a lot of dissenting opinions:

It’s hard to mistake the Apple Store for anything else, even in its new iteration. (And yes, I’m seeing the same logo on the right side of the storefront.) Apple can certainly afford to experiment with its design concept and functionality, as it faces more and more imitators and as its own assortment of products and cloud-based services continues to grow. Keep in mind that when the original Apple Store rollout began, there were no IPhones, no iPads and no iCloud.


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