A brief comment (from RetailWire) follows on the topic of organic foods, and the two giant discounters’ push into the business. As usual, Target and Walmart are taking different approaches toward the category:
“Healthy for you” positioning depends on the retailer: Panera yes, Burger King no. It’s valid for Walmart and Target to take diverging paths toward selling more organics and healthy food. One chain (Walmart) specializes in “We know what you want,” while the other (Target) practices “We know what’s good for you.” In defense of Walmart, pushing organics at price points meant to stimulate further demand is providing a consumer benefit even if the company isn’t using it as a branding tool.