Target’s new supply chain chief: What’s the message?

Target recently hired its new logistics head from Amazon, and RetailWire panelists weighed in on the meaning of the move. While I’m sure Target is trying to send a message about its “omnichannel” growth, the new supply chain team needs to fix in-stock levels in the stores first:

Omnichannel initiatives (like BOPIS) and the growth of e-commerce have made effective supply chain management more challenging. And nobody has mastered this aspect of the business like Amazon — with the caveat that they are not experts in brick-and-mortar logistics. Target has had supply chain issues for many years in its physical stores, based on its seeming inability to keep its shelves and pegs full. If I were Mr. Valdez, this is the first issue I would tackle as a sales and reputational problem for Target.

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