Amazon Books: A toe in the brick-and-mortar water

Amazon has opened a physical bookstore in Seattle (with some recent coverage of the shopping experience in the New York Times. I commented recently at RetailWire about this development, and I see it as a harbinger of bigger things…as usual with Amazon:

For those who have declared the brick-and-mortar store dead, this is convincing evidence to the contrary. Obviously Amazon sees an opportunity given its own dominance in the category and Barnes & Noble’s fading importance. At the same time, there is evidence that the appetite for “real” books (vs. e-books) is rebounding.

As an exercise in true omnichannel retail, let’s see how Amazon applies its mastery of pricing, assortments, logistics and data science (in a category that it understands very well) to a “real store.” From Amazon Books, who knows where this could lead?


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