Starbucks’ holiday cup causes a minor stir

Amazing that Starbucks’ redesign of its holiday cup (solid red plus its green logo) stirred up controversy, at least for a few days. But RetailWire panelists joined the fray:

Starbucks’ mistake (if it was one) was in redesigning its cups to eliminate winter motifs, but these were not Christmas-specific in the first place. So it’s a stretch to look for signs of the “war on Christmas” in this case. Retailers do need to be sensitive to those customers who celebrate other holidays in December (mostly in terms of their product offerings) but I see very little evidence of an “anti-Christmas” feeling out there. Most retailers don’t shy away from either secular messaging (red and green decor) or “Merry Christmas” graphics throughout their stores and in their sale circulars.

The so-called “war on Christmas” is an example of reverse political correctness run amok.


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