JCP parts ways with Mango (or vice versa)

The partnership between Penney and Mango (in the guise of its MNG brand) outlasted both the Ron Johnson era and the company’s recovery under Mike Ullman. But the two companies are parting ways, after several years of trying to bring a fast-fashion model to JCP. Here’s my recent RetailWire comment on the topic:

I’m surprised that the MNG initiative lasted as long as it did at JCP. It’s one of the few recent initiatives that preceded and then outlasted the Ron Johnson era, along with the more successful Sephora shops. Many stores continue to struggle with their “fast fashion” offerings, perhaps because their product development and sourcing models are different from the specialists in this area like H&M or Zara.

But JCP is taking another whack at fast fashion with the introduction of its Belle + Sky line, rolling out this fall. Maybe Penney feels that the upside potential on the margin side is higher without a partner requiring licensing fees and perhaps a share of revenues.

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