Does Petco have a story to tell?

Petco is apparently changing hands, from one private equity investor to another. This follows unsuccessful attempts at an IPO or a merger with PetSmart. My brief comment (at RetailWire) suggests that Petco is trying to trade on the “omnichannel” issue to make its strategic future look brighter:

“Omnichannel” is a useful buzzword to suggest that any retail company is on top of its strategic game right now and therefore a good investment. This may or may not be true in Petco’s case, but the previous owners weren’t successful in merger talks with its bigger competitor nor with an IPO. The previous PE owners seemed determined to get out from their investment, one way or another.

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