Google home delivery grocery partnership with Costco and Whole Foods?

Google recently announced a test of grocery home delivery, partnering with both Costco and Whole Foods in selected markets. This move makes sense to me, as I expressed in a recent RetailWire post:

As the giants of the grocery and e-commerce business (Amazon, Walmart and now Google) enter the fray, the losers over the long haul may be the companies like Peapod who originated the home delivery business. It’s also noteworthy that the two stores partnering with Google have a “destination” (rather than saturation) location strategy where they tend to draw from a wide geographic area. This allows both Costco and Whole Foods to gain share in households not willing to drive 20 miles out of the way to shop in their brick-and-mortar locations.

Advertisements

0 Responses to “Google home delivery grocery partnership with Costco and Whole Foods?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: