Best Buy outposts within Macy’s: A win-win

From a recent RetailWire discussion, here’s my point of view about Macy’s partnership with Best Buy on holiday pop-up shops this fall:

There’s a parallel to the Sunglass Hut and Finish Line shops inside Macy’s today. It gives Macy’s the halo effect of a brand name that is closely associated with a niche business like electronics or athletic shoes.

The benefit to Best Buy? Expand its “small footprint” locations beyond the Best Buy Mobile concept, into a department store that already has healthy traffic and a compatible customer base.

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