Starbucks is apparently building a big new store on the Las Vegas Strip with a lot of design elements that will look and feel totally different from their prototype store. Most fellow RetailWire panelists agree with me on this one:
It’s hard to know whether “what happens in Vegas, stays in Vegas.” You can’t blame Starbucks for wanting to have a little fun with its typical design elements in the middle of a sea of over-the-top retail experiences. And there may be some elements (the tiered seating, for example) that would translate to other locations, whether they are high-traffic tourist destinations or not. But I wouldn’t expect Starbucks to deviate nationwide from such a key part of its branding message.