JCP develops an app for the new Apple Watch

RetailWire recently posted a discussion about JCPenney, and its development of a mobile app for the new Apple Watch. The consensus is that JCP shoppers are probably not overlapping with “early adapters” for the watch. Nevertheless, I don’t see any negative impact from the move:

Eventually the Apple Watch will be a broadly accepted item — even if its price point prevents it from being “mass appeal.” So JCP certainly has nothing to lose by being an early member of the watch app community. Whether this is a game-changer for Penney is a different question. There will be plenty of other retailers following suit (Target is already the featured watch app at the Apple site) so the halo effect for JCP may be short-lived.

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