Amazon: The secret of its success?

Here’s a brief comment from RetailWire, in response to a discussion about Amazon. The thread centered around the question of whether assortment or pricing was Amazon’s secret weapon. I argue that execution and credibility are the most important aspects of the company’s growth:

Most impressive is Amazon’s ability to leverage its brand equity in category after category, fueling its growth. “Better and faster” are the key words here, because the company’s reputation for great execution — not just broad assortments and competitive prices — has allowed it to spread its wings dramatically over the past ten years. And the expansion has been deliberate and organic — from books to e-books and readers to a vast assortment of merchandise and digital services — all based on customers’ belief that the company will do what it says.

Advertisements

0 Responses to “Amazon: The secret of its success?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: