CityTarget comes to Boston

From a recent RetailWire discussion, here’s a comment about Target finally locating its first Boston-area CityTarget in the Back Bay neighborhood:

It’s not about the proximity to Fenway Park, it’s really about the huge population of college students and young apartment dwellers surrounding this store. My daughter graduated from Boston University, and she would have been thrilled to have a CityTarget within walking distance — the nearest stores were a few miles away and not easily accessible by “T” (much less with a car). It makes a lot of sense for Target to plan its site selection carefully (the old Filenes site downtown would not have made as much sense), and I don’t see a four-level store being an issue at all.


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