Walmart’s small formats continue to evolve

A quick comment from RetailWire follows, on the topic of Walmart’s decision to drop its “Walmart Express” brand in favor of “Neighborhood Market” for all of its small-format stores. In a nutshell, I agree with the decision:

I assume that test results in the two formats drove at least some of this decision, and Walmart would probably prefer to manage fewer brand formats. “Neighborhood Market” is a more marketable idea than “Express” on a national scale, and the small number of Express stores probably made the decision even easier.


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