Omnichannel: Macy’s means business

As part of Macy’s recent quarterly update, it ran though a list of iniatives all intended to drive its omnichannel initiative. Without getting into the weeds on this blog post, it’s clear that Macy’s is far ahead of its competition in building a sustainable strategy. Here’s my recent comment on RetailWire:

While Macy’s has a challenge making their customers aware of all of these initiatives, it’s a high-grade problem to have. Their competitors are talking the talk about localized assortments, BOPIS, and so forth while Macy’s is walking the walk. Assuming they get the merchandise content right, these are sales drivers for years to come.


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