A recent data breach at Home Depot has been in the news, because the scope of the problem was even bigger than what Target reported last year. It’s too early to tell what sort of impact this will have on HD’s business, but not too early for RetailWire panelists to speculate:
It’s hard to know whether consumers have become numbed to “data breach” stories, and therefore Home Depot will take a smaller sales hit than Target. Part of the issue with Target was its visibility, the timing during holiday season, and the former CEO’s decision to describe the possible reach of the problem as broadly as possible — against the advice of his own team. Home Depot seems to be taking a more low-key approach to the problem, and I do expect them to catch some flak about why this happened after April when they had months to respond effectively to the issues at Target.