Lands’ End: Out from under Sears’ shadow?

Lands’ End first earnings report as a separate company (following its spinoff from Sears Holdings) was good news for longtime fans of this retailer. Here’s my take from a recent RetailWire discussion:

One quarter does not equal a long-term trend, but the early signs for Lands’ End are encouraging. If the company emerges from the shadow of Sears Holdings and continues to focus on the fundamentals (merchandising, promotions, inventory management) it should continue to grow. Lands’ End luckily survived its years of ownership by Sears with most of its brand equity and reputation intact.

As a growth opportunity, Lands’ End is different from most retailers who have too much square footage and not enough web presence. This may be one case where a bigger brick-and-mortar footprint (limited mostly to its Inlet stores today) can help the overall brand strategy. Certainly Eddie Bauer is the competitor most likely to lose market share at the expense of a thriving Lands’ End.

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