Men’s Wearhouse and Joseph A. Bank: Finally, a deal

Again, a brief comment (from a RetailWire discussion) now that the back-and-forth between Men’s Wearhouse and Joseph A. Bank has concluded. (With Eddie Bauer looking in from the outside…) The big question in my mind is whether the combined company can maintain each brand’s quite distinct image, targeting and promotional strategy:

There are economies of scale to be found, from sourcing to IT to media buying, that will make sense for the combined company. But it will also pay to maintain each brand’s separate focus in terms of customer profile and merchandise direction. This may require leaving two buying organizations in place, even with the expected back-office efficiencies.

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