Amazon extends its reach…again

Several apparel specialty chains are linking with Amazon, to direct online shoppers to their websites. While several of my RetailWire colleagues cautioned against “the fox in the henhouse” (especially in terms of data mining), I see it as a positive:

Since the transaction takes place at the retailer’s website (not on Amazon), this is a potential win for both sides. The retailers gain traffic, and Amazon continues to gain credibility as a one-stop headquarters for fashion (already a strong suit of its Zappos subsidiary). Yes, Amazon is also in it for the data but any smart retailer involved in this marriage should negotiate access to the same information for its own purposes.


0 Responses to “Amazon extends its reach…again”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: