The real problem with store mannequins

RetailWire panelists weighed in (so to speak) on the growing trend toward more lifelike mannequins, instead of designs that perpetuate body-image issues. My real concern about “mannequin maintenance” is really a matter of good store management:

More “reality-based” mannequins are a good idea, but they probably need to be aspirational for each store’s target customer looking at them. But the premise behind this idea, or the Aerie campaign, is a healthy one.

The bigger issue — and a longstanding pet peeve — is the maintenance and placement of store mannequins. It’s a simple “Retail 101” concept to present mannequins wearing outfits adjacent to the fixture where the customer can buy the product — but it’s a management discipline often overlooked. Just as bad: Leaving mannequins outfitted with clothes that sold out long ago.


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