It’s no surprise that extended hours on Thanksgiving took the wind out of the sails of “Black Friday” volume. (No sense of urgency.) It’s also not shocking that more and more consumers avoid the malls as long as they can get better deals online before or after the holiday weekend. This year’s “Cyber Monday” results were strong, and I comment at RetailWire on the outcome:
I’m not sure you can read too much into the Cyber Monday numbers, except as a counterpoint to the NRF-reported decline in weekend sales across all channels. It’s likely that brick-and-mortar numbers dropped even more, with retailers’ extended hours draining any sense of urgency around Black Friday sales events.
Meanwhile, yesterday’s big number underscores the overall health of e-commerce, even though many retailers have turned “Cyber Monday” into “Cyber Week.” (My e-mail box is full of extended Cyber offers today.) So the same sense of urgency is put at risk, often by the same retailers who mismanaged their brick-and-mortar results over the weekend.