“Values” shopping: How powerful a trend?

On a recent RetailWire panel discussion about the trend toward values-driven consumption (not to be confused with “value”), I make a distinction between drivers such as “environmental awareness” and more typical consumer behavior such as “early adaption.” Here’s my comment:

I’m not sure whether there is an exact correlation between self-described “values” shoppers and actual market share, but there is little doubt that green-friendly “values” in particular drive a lot of consumer behavior. But the phenomenon of “early adapters” of new foods and technology shouldn’t be confused with “values” consumption. This has always been a subset of the consumer population, and is likely to grow as Millennials’ spending power also increases.


0 Responses to ““Values” shopping: How powerful a trend?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: