Is “Black Friday” really over?

A heated debate at RetailWire on the importance of Black Friday for the retail calendar. While it’s not all about Friday early hours any more, the Thanksgiving weekend still serves a purpose. Here’s my take:

Relentless deal seekers are a fact of life, although they are just a part of the larger population of value-oriented consumers. (That is, most of us.) if anything, mobile technology has made it easier for deal seekers to cross-shop at a variety of stores.

So Black Friday still serves a purpose, even if the definition of “Friday” has gotten pretty loose. It drives a huge amount of sales, and it represents a “stake in the ground” for the large number of stores seeking market share from each other.


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