Target tests more staffing in the infant department

From RetailWire, my point of view about a news story that Target is testing more staffing in its infant department. It’s a small-scale test, so there is no harm in experimenting — something that Target is known for:

A ten-store test is a relatively risk-free way for Target to study the economics and payback of the extra expense vs. incremental sales. But the store needs to be careful about expanding full service areas too fast or too broadly, if it is also committed to competitive pricing and cost management. (And the Geek Squad test was ended, as RetailWire reported a few months ago.) Areas like cosmetics seem to demand at least some assisted self-selection, if Target plans to gain share vs. competitors like Sephora and the big drug chains.


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