Interesting discussion at RetailWire, in which panelists sorted through some data about Trader Joe’s and what drives its customer loyalty. There are a lot of attributes to consider, but I think the answer is pretty short and sweet:
I can’t explain the “weighted averages” that led to the survey conclusions, but I do feel that Trader Joe’s secret is not just about accurate pricing and fast checkout. It really comes down to the small formats, well-edited assortments and value pricing of unique private-brand products. Not all that different from what drives TJ’s sister company Aldi, when you think about it.