A quick comment (from RetailWire) about the announced plan for Danone to sell a new Greek yogurt product in Starbucks stores. Most panelists agreed with me that this is hardly “outside the box” for Starbucks, but a solid idea:
Starbucks already proved it could expand beyond coffee into successful extensions like tea, Frappucinos and more. Selling a co-branded Greek yogurt to the customer already walking into the store for beverages or baked goods isn’t a reach at all. I’ll start to worry if Starbucks decides to sell totally unrelated categories, but so far they have been disciplined about their product extensions.