Review sites: Retailers, ignore at your peril

From a recent RetailWire discussion about review sites, the topic centered on whether retailers (as opposed to service providers) will be impacted by online postings at sites like Yelp, Google+ and so forth. Here’s my comment on the subject:

It’s hard to ignore the impact of review sites (Yelp, TripAdvisor and others) on consumer preferences for hotels, restaurants and other service providers. And virtually every business that you can find on Google Maps has Zagat or other user ratings attached to it. This may be a relatively new phenomenon for traditional brick-and-mortar retail stores, but they had better be prepared for it because the growth and impact of these sites will be dramatic in the next few years.


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