Best Buy joins the “omnichannel” parade

Best Buy is following the lead of retailers like Macy’s and Nordstrom, by fulfilling web orders from its brick-and-mortar stores. This is a rapidly growing tactic, and a smart one. Here’s my comment from this week’s RetailWire panel discussion:

Every retailer seems to be struggling with the same issue right now: How to make its brick-and-mortar inventory more productive as a fulfillment tool. Best Buy is following the lead of some smart retailers who are finding tactical solutions to out-of-stocks at their e-commerce distribution centers. It’s one more step on the continued evolution to “omnichannel,” since the customer is already way ahead of most retailers.

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