Staples tests omnichannel stores

From today’s RetailWire panel discussion comes news that Staples is testing small-format stores with a limited assortment of best-selling SKU’s but also more in-store linkage to the company’s broad e-commerce selection. It’s only a test, but it feels like a winning idea to me:

Staples will learn a lot from this test, and a lot of other big-box retailers may learn valuable lessons, too. It’s an issue of how to leverage the convenience of brick-and-mortar locations in a more productive footprint, while finding ways to compete more effectively against web-only retailers like Amazon.

I would still like to see the big box office supply stores leverage their brand equity more successfully to offer virtual business services — not just paper, printers, ink and related merchandise. Staples and OfficeMax offer links to cloud storage and web domain suppliers on its websites, but have more opportunity than they have exploited so far.

Advertisements

0 Responses to “Staples tests omnichannel stores”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: