Sears Holdings has come up with one idea after another about ways to generate revenue from their assets, very few of which have anything to do with improving their retail model. The latest has to do with using Kmart and Sears locations for data storage and as disaster recovery centers. Needless to say, my comments on RetailWire (like most of the other panelists) were not very positive:
Kmart disaster recovery? Sears data storage? Really??
This is the latest example of Sears Holdings management floating a “big idea” to gain traction from its real estate portfolio. Most of these ideas have not turned into reality, but they serve to distract SHLD from the necessary task of investing in its actual brick-and-mortar stores. The quarterly losses and sales declines won’t stop anytime soon with this scattershot approach.