Target ads new online cookware brands

From a recent RetailWire discussion: Target has acquired two brands (cooking.com and Chef’s Catalog) to add to its online assortment. I see this as a smart long-term competitive move:

The home store used to be (but is no longer) a core strength of Target. In cookware especially, Target has seen share migrate to competitors like Kohl’s (with its Food Network products) and Bed Bath & Beyond. The impact on Target’s e-commerce business will be relatively small for the short term, but the opportunity to build new content and strategies for bricks-and-mortar should be significant.

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