Target expands its “Geek Squad” partnership

I’ve commented before — along with other RetailWire panelists — about the test expansion of Best Buy’s “Geek Squad” concept to Target Stores. Apparently the results justify the program’s expansion. Here’s my point of view:

I can easily see this partnership being expanded to other stores. It provides a level of service and tech credibility for Target that will help it become more competitive with Walmart in the CE space. And it takes a key asset of Best Buy to a well-trafficked discounter when its own big-box stores are undershopped.

To take the idea one giant step further, why not “Best Buy at Target” as an umbrella for the CE department?


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