Walmart and Amazon cross-shopping: No surprise

From a recent RetailWire panel discussion: For most of us, it comes as no surprise to see significant overlap between Walmart and Amazon customer bases. In fact, Walmart shoppers probably overlap with just about everyone out there:

Given the enormous size of Walmart and its growing footprint in the food business, it’s not surprising to find overlap between its shoppers and Amazon customers. If you surveyed other mass market retailers (e-commerce and bricks-and-mortar) you would probably find the same thing.

Beyond the issue of Walmart’s sheer scale, the two companies have a lot in common: A reputation for low prices, and a variety of merchandise content supported by logistics expertise. It will be interesting to see the battle between these two companies play out as they both move further toward true “omnichannel” retailing.

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