Amazon starts to raise the white flag on state sales taxes

A brief comment (below) from RetailWire about Amazon starting to collect sales taxes in purchases in some states. The question under discussion is whether Amazon is giving up a key tactic by agreeing to charge consumers. I don’t think so, and here’s why:

Other panelists make a valid point about Amazon’s ability to “trade off” between sales tax collection and building a stronger infrastructure. But the sales tax differential was never the “sustainable advantage” for Amazon in the first place. It started with competitive prices, broad assortments and great execution — and Amazon has only gotten stronger as its reach grows into other businesses.

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