Black Thursday, anyone?

Once Walmart announced its plan to open at 8pm on Thanksgiving evening, plenty of commentary on RetailWire followed. Here’s my take:

I think the horse was out of the barn on this issue (so to speak) last year when Walmart decided to open at 10pm in the first place. Opening two hours earlier (and getting competitors like Target to follow suit) was inevitable. The only question now is whether these stores will start to open during “regular” hours on Thanksgiving Thursday and perhaps stay open all night — if they don’t already.

Whether this drives incremental sales is debatable, but there’s no debate about a serious fight for market share going on. As to the sanctity of Thanksgiving as a family-centered holiday — and the concept of Black Friday itself — those ideas are sadly starting to look quaint.


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