Here’s the annual debate (from RetailWire) about “how early is too early” to start advertising Christmas and holiday merchandise. This year, Target is ahead of the pack, and I consider their move defensible:
There are plenty of big-box competitors already advertising their holiday toy departments, and Target — with a big investment of space and inventory in this business — can’t sit on the sidelines. The early holiday advertising has the added benefit of pushing the price-matching message. What worked in 2010 may not be the right tactic for 2012, if consumers are prepared to shop earlier for most-wanted items on their list…and if Target is prepared to capture market share as a result.