Beyond Whole Foods?

The following comment from RetailWire points to Trader Joe’s and Fresh Market as a couple of grocery concepts taking a different tack from Whole Foods. Based on my observation of both stores, they have done a good job differentiating from each other, too:

I wouldn’t describe Fresh Market or Trader Joe’s as “natural food chains,” precisely…but they both serve a different market than a conventional grocery chain or supercenter. (And they both differ from Whole Foods in some key ways, including their location strategies.) Both stores offer tightly focused assortments in relatively small footprints, and neither store is trying to compete in the low-margin world of the traditional food retailer. (Joe’s specializes in a vast array of its own packaged goods, Fresh Market in produce and other categories meant to be cooked and eaten today.) Both stores have a chance to expand and thrive if they stick to their brand positioning instead of aspiring to be “the next Whole Foods.”


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