Amazon: Friend or foe?

Here’s a recent comment from RetailWire about Walmart, and its decision to drop the Kindle family of products from its assortment. This says more about the perceived threat from Amazon than it does about carrying the right merchandise:

I have the same reaction as I did a few months ago when Target announced its move: This has everything to do with e-commerce competition from Amazon, and very little to do with carrying the right merchandise. There is no doubt that the Kindle family of readers and tablets is the share leader in the category, so it sends a mixed message for the two largest discounters to drop the product. It’s all about the big box stores feeling Amazon breathing down their necks.


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