Lululemon for kids

From a recent RetailWire post about ivivva, the kids’ concept from Lululemon. The discussion centered on the growth potential of activewear in general and for kids in particular. I’m a believer:

I commented on ivivva a few years ago when BrainTrust panelists first discussed the test. It was a viable concept then, and it’s still a viable concept…the only surprise to me is the duration of the rollout.

However, it would be worthwhile to experiment with different formats, as long as Lululemon is still in test phase. In addition to small-footprint stores with narrow assortments, it would also be worth testing a larger “experiential” concept (think Build-a-Bear) that allows for more space for yoga or other kid-friendly physical activity.


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