JCP’s push toward RFID technology

Here’s a recent RetailWire post about JCP’s conversion to RFID tagging from traditional barcodes. I’m a believer in RFID but I’m skeptical about the plan to convert entirely to self- and mobile-checkout at JCP. My thoughts:

Macy’s has been working on RFID conversion for at least a year, and JCP’s promised update should push this technology into the spotlight once and for all. JCP is positioning it as a way to streamline the store checkout process (by eliminating traditional checkout counters) but the real benefit to retailers will be more accurate real-time inventory management and replenishment. In fact, JCP ought to make sure that its existing and targeted consumer actually likes the sort of checkout experience being proposed — testing first would be a wise idea.


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