USOC uniforms made in China

RetailWire panelists (including me) added their two cents’ worth to the recent controversy about U.S. Olympic uniforms being manufactured in China:

It would not be difficult for the USOC to source Olympic uniforms domestically, instead of manufacturing in China, Burma (really??) or elsewhere. It’s not surprising that a tone-deaf decision is met with political outrage in the middle of the current conversation about insourcing or outsourcing.

But will consumers willingly shift their allegiance toward US-made goods on an everyday basis? Not likely, given the pricing benefits of manufacturing overseas.


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