The Shopkick app: A way to combat showrooming?

Here’s a brief comment from a recent RetailWire discussion about Shopkick. This is a mobile app that encourages store visits with targeted offers. My thoughts:

For all the hand-wringing about showrooming, this is a perfect example of how to turn location-based smartphone technology to a retailer’s advantage. It’s noteworthy that Best Buy and Target (two of the biggest complainers about showrooming) are on board with Shopkick, along with Macy’s and other major retailers.

Shopkick’s challenge is to deal with the likely proliferation of competing apps aligned with other stores — it doesn’t need to turn into another Groupon.


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