I commented recently on RetailWire about the announced rollout of Topshop locations inside Nordstrom stores. It’s planned for a slow rollout but I expect it to become a chainwide initiative:
Nordstrom, like many US retailers, is trying to find ways to emulate the best of the “fast fashion” retailers. Adding Topshop is certainly a shortcut in that direction. It’s easy to foresee the success of this test and its eventual rollout throughout the U.S.
Nordstrom has proven before (with Faconnable) that it can execute a branded shop concept and make it a win for both parties. I expect the same sort of success from the Topshop collaboration, which has already worked well for Selfridges in the U.K.