Retailers’ fascination with “youth” (sometimes ignoring the truth of an aging demographic) is a double-edged sword. My recent comment on RetailWire points out that some stores are broadening their appeal better than others:
Retailers’ focus on the young customer will never wane completely, but smart apparel companies are trying to broaden their appeal. (The “fast fashion” retailers like H&M, Zara and Uniqlo are probably doing a better job than their U.S.-based counterparts like Aeropostale and Abercrombie.) There will still be a place for junior trend retail: After all, “Millenials” will be the parents of teenagers someday too.